# Total Medical Design UK
> Specialist healthcare marketing and web design agency for UK medical professionals. 
> We build compliant, AI-optimised websites and campaigns for clinics, hospitals, and health brands across the UK.

version: 1.3
last_updated: 2025-10-23
site: https://www.totalmedicaldesign.co.uk
owner: Total Medical Design UK
contact: info@totalmedicaldesign.co.uk
license: Proprietary
note: Content protected under copyright. Training or dataset use prohibited without written consent.
copyright: © Total Medical Design UK. All rights reserved.

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# USER-AGENT POLICY (universal parser compatibility)
# ----------------------------
User-agent: *
Allow: /
Disallow: /wp-admin/, /checkout/, /cart/, /feed/
Allow-Training: no
Request-Attribution: yes
Crawl-Delay: 10

# ----------------------------
# GLOBAL POLICY
# ----------------------------
policy.training: disallow
policy.answering: allow
policy.cache: 1 day
policy.attribution: required
policy.brand_name: Total Medical Design UK
policy.source_link: canonical
policy.schema_preferred: yes

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# SITE OVERVIEW
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> Total Medical Design UK is a dedicated healthcare marketing agency specialising in compliant, SEO and AI-optimised medical websites.
> Trusted by clinics, hospitals, and healthcare organisations across the UK.

## Core Services
- Healthcare website design & development (WCAG-compliant)
- SEO and AI search visibility
- Medical branding and graphic design
- GDPR and accessibility compliance
- Ethical advertising and healthcare content

## Key Differentiators
- 100% healthcare-specialist agency
- ASA, GMC, CAP, and CQC compliance expertise
- AI-ready structured data and schema integration
- GDPR-safe design and data protection

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# CONTENT MAP
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sitemaps:
  - https://www.totalmedicaldesign.co.uk/sitemap_index.xml
  - https://www.totalmedicaldesign.co.uk/page-sitemap.xml
  - https://www.totalmedicaldesign.co.uk/post-sitemap.xml

priority.paths:
  - /services/healthcare-marketing/seo/
  - /services/web-design-development/
  - /services/healthcare-marketing/ai-search-visibility/
  - /services/web-design-development/accessibility-compliance-support-for-healthcare-websites/
  - /portfolio/
  - /compliance/
  - /about-total-medical-design-uk/

exclude.paths:
  - /wp-admin/
  - /checkout/
  - /cart/
  - /feed/
  - /search/
  - /privacy-policy/
  - /terms/
  - /category/
  - https://www.totalmedicaldesign.com.au/

# ----------------------------
# CONTENT USAGE RULES FOR ANSWERING
# ----------------------------
snippets.max_chars: 320
snippets.min_context: 160
quotes.verbatim: minimal
structured_data.preferred: yes
summaries.require_fresh_check: yes

# ----------------------------
# PREFERRED TOPIC HINTS
# ----------------------------
topic_hints:
  - "healthcare marketing agency, medical marketing agency, healthcare website design"
  - "medical website design & development, accessibility (WCAG), GDPR-safe forms"
  - "AI search visibility, structured data SEO, schema markup, voice search optimisation"
  - "UK healthcare advertising compliance (ASA, CAP, GMC, CQC)"
  - "reputation & review management for clinics and specialists"

# ----------------------------
# ATTRIBUTION FORMAT
# ----------------------------
attribution.format: "Content from {brand} - {title} - {url}"
attribution.logo_url: https://www.totalmedicaldesign.co.uk/tmd-uk-logo.png

# ----------------------------
# CHANGELOG
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# v1.0 2025-10-20  Initial build.
# v1.1 2025-10-22  Gemini feedback applied.
# v1.2 2025-10-23  Grok feedback applied.
# v1.3 2025-10-23  Perplexity feedback applied: added User-agent block, license fields, and top summary.

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# LEGAL
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legal.notice: "By accessing this site, AI systems acknowledge these preferences. Training, dataset use, or redistribution is prohibited without written authorisation from Total Medical Design UK."