Posted by tmD@NEw in Medical Web Marketing on August 20th, 2016
The digital world has increasingly moved from older computer interfaces towards screens in multiple different sizes and in multiple different devices. Designing a website that looks good on all screens can be a challenging task without the knowledge about this. The answer is responsive design!
Essentially responsive websites are designed intelligently so that the website adjusts itself according to the device, screen resolution and other factors. These sites still offer the same functionality and are far more user-friendly than their predecessors. However this isn’t a standard feature for most medical websites. If you’re still not convinced here are five reasons why you need responsive design right now.
Smartphone traffic accounted for one fifth of all Google searches in 2014. This trend isn’t going anywhere. With users finding new ways to access websites via their phones. In order to create a successful marketing plan for your medical business, you need to follow where the users are going and that’s towards mobile.
In terms of search engine rankings, Google prefers it when medical clinics and other businesses have responsive websites. From a technical, search engine perspective this makes it easier for Google to parse the website and interpret it – as there’s only one URL and the HTML is the same across all devices.
A few years ago, if you browsed the vast majority of websites on mobile you would need to magnify significantly and then do some finger gymnastics to attempt to interact with the website. However with a responsive website, the website and its functionality adapts automatically to your phone and this means no more frustrating error messages or webpages freezing up and closing automatically.
If you ask a site visitor which they prefer, a medical website with responsive design or an old fashioned website, well there’s no question about it!
As the responsive medical website is user-friendly and easy to navigate from phone, this boosts the number of people who request a call back, book an appointment at the clinic or successfully do what you want them to do on your website.
When an individual visits your well designed responsive website and finds it easy to use, they will also be able to share this in a much more meaningful way with their own friends and peers. This means you have therefore multiplied the likelihood of others visiting the site, having an enjoyable and easy experience and sharing this on with others.
So how do you plan and execute a new responsive website for your medical clinic or practice? Well it’s all about having the right expertise. Speak with Total Medical Design today about responsive medical websites. They have designed many responsive websites already for medical businesses and in many other sectors. Client feedback has been overwhelmingly positive.
GET A FREE NO OBLIGATION QUOTE ON A RESPONSIVE WEBSITE TODAY.
Posted by tmD@NEw in Medical Web Marketing on August 14th, 2016
Medical practitioners and medical clinics looking to boost their online presence and traffic to their website need the assistance of a Google Adwords Certified marketing expert. That all may sound like it’s in a different language to you. So we will begin with what this certification is and why it’s vital for search engine marketing in the healthcare sector.
Google Adwords work in close association with Pay-per-click advertising. This is where Google Adwords are bought at variable prices as a part of a paid/sponsored advertising campaign on Google. These keywords that are picked up when people type words into Google. Basically your sponsored ad appears each time a user searches in Google, however you only pay once the user clicks through to your website. Pay-per-click ads (or PPC) also appear on other websites as sponsored ads. In both cases the sponsored ad allows the user to reach your own website or a custom-made landing page related to the advertising offer.
This technique of online advertising is effective and provides a high level of visibility while also being relatively inexpensive when compared to other methods of advertising. This is because you only pay each time someone clicks on an ad.
A PPC expert who has achieved certification needs to go through rigorous training and then followed by ongoing training, in order for the professional to maintain a high level of knowledge of search engine marketing.
Once an individual achieves Google certification in pay per click advertising, this person is internationally recognised as upholding an exceptional standard of service delivery with a high level of competency in PPC advertising.
Therefore investing in someone who is Adwords certified ensures that you get optimal and reliable results, without taking any shortcuts that could get your website punished by Google. An Adwords certified PPC specialist understands how to find the most relevant and highly searched keywords for your campaign and balancing this against the cost per word.
Total Medical Design’s certified PPC specialist is Leon Fernandes who has had over ten years of experience in running successful digital marketing campaigns for dozens of clients. Along with a certified Adwords specialist, another essential part of having a great PPC campaign is the copy for the ads to go along with it.
This is where you need to have a fully integrated marketing service provider to back up your ambitious plans. Total Medical Design have a copywriter Athena Dennis on board who brings over 13 years of experience in digital marketing copywriting and who knows how to craft a terrific ad for your online healthcare website. Together Athena and Leon can put together a bespoke PPC campaign that is built to be robust and successful. They can also provide you with a complete blueprint for success.
Total Medical Design will be able to help with designing a complete PPC campaign and ensure that this runs in a completely cost-effective, economical and beneficial manner with a rapid return on investment scenario in place.
