Posted by tmD@NEw in Medical Web Marketing on July 31st, 2016
The ever-increasing amount of internet traffic out there comes not from reading text but from watching video. Streaming video on YouTube and other providers accounts for over 80% of web traffic nowadays! A recent Forrester Research paper showed that in terms of effectiveness, a one minute video is worth an estimated 1.8 million words.
As a healthcare professional or doctor, you have a new medium through which you can get to know patients, build rapport with them, inform and educate them about important health issues and also build up a client base. Here are some reasons why you shouldn’t be left behind on video and rich media for your medical website.
Video is adaptable to just about any modern device from iPad to phone to PC. The fast and easily comprehended format of video allows for people to get the message in a simple and fast way that fits in with their own busy lives. In this way, if you need to explain concepts to your patients or potential new clients, then video is a much more powerful medium than text.
Not only do human eyes enjoy video, but also website crawlers that calculate search engine rankings. Rich media such as video and audio is loved by Google. So your medical website is going to be much more findable through video search and also it may in fact rank higher than other doctor’s websites with text only.
They can be used on your medical website but are easily transferrable to other platforms and for other parts of your overall marketing strategy. So for example an introductory video which welcomes patients to the practice can be used on your own website, on your Linked In Profile, on Facebook and in your own corporate prospectus and sent out via e-newsletter when new clients register at the practice.
This is a fast and easy way for new patients to see if what your clinic offers is what they are after. Via video they can take a virtual tour of the practice and find out about the services and products that your medical practice offers. They therefore don’t need to call up the practice and speak with your reception staff to determine if the medical clinic is what they need. They already know this from video.
Testimonials from previous patients talking about treatments are incredibly valuable for medical practitioners. They act as a stamp of approval and legitimacy and contribute positively to the decision-making process for new clients.
In summary, video is a terrific way to boost your online visibility, reputation, brand identity and to qualify new clients for your medical practice. For the most comprehensive and clever approach to video production and video marketing, speak with the experts in medical and healthcare marketing, Total Medical Design today (0433 399 294)!
GET A FREE NO OBLIGATION QUOTE ON A LINKED IN CAMPAIGN FOR YOUR HEALTHCARE BUSINESSS.
Posted by tmD@NEw in Medical Web Marketing on July 19th, 2016
Although Linked In is generally thought of as being the domain of business people, it has flourished as one of the most useful social media tools for medical professionals and doctors.
There are now over 2 million people working in the healthcare sector who are using LinkedIn. So what’s the secret to crafting a superb Linked In profile, and how do you best use it to promote yourself and your business? Read on to find out.
Place your professional information on Linked In and you’ll be searchable on Google and other search engines. Linked In typically pops up first when you search on someone’s name. This is particularly helpful when you’ve been away at a conference and you’re looking to reconnect and network with people that you’ve met. Linked In is a simple and easy way to maintain these connections for the future.
1. Posting your CV and published work
Linked In has facilities for you to publish your previous academic research papers, journal publications and accomplishments. You can also go into detail about your academic and professional achievements. This will prove invaluable if you are planning on selling your skills to peers in the industry.
2. Stay abreast of industry developments
When you join Linked In you should join public groups that are relevant to your role and industry. This is where you will find like-minded colleagues. If you are looking for work on Linked In, you may want to try the following strategy. Start following key industry recruiters for their news updates, and request to add them as a friend then send them your CV. They will appreciate your bold and proactive approach.
For novices to the social media platform, there are a few essential areas to focus your efforts on. Your profile should contain the following at a minimum:
1. Your contact information including email and telephone details.
If you don’t want to have this information freely available on the internet, then you should change your privacy settings on Linked In so that this information is only available to your Linked In connections.
2. An image
Ensure that the image is professional looking and a head and shoulders shot which clearly shows your smiling face. An approachable and warm looking photo of you is critical to providing the most favourable impression.
3. Headline and Summary
A headline is the first thing that appears in the search function when someone searches for a healthcare professional in your field. The headline should be succinct, and reflect your role and skills. The summary is another important aspect to this and goes into more detail about your skills and experience. These appear at the top of your profile and are critical to informing people of your capabilities.
4. Use keywords
This ensures that your profile is findable by industry visitors and those searching for your skill-set. Ensure that you include your medical expertise, consulting and management expertise and even soft skills where relevant such as people management, team building, problem solving and collaborative experience.
5. Add rich media
Video, slides, audio or images all add an extra dimension to a Linked In profile. Where possible include these in your profile.
To get a complete social media strategy for selling your skills and/or your healthcare business on Linked In, or for a completely integrated healthcare marketing strategy, speak with Australia’s experts in the healthcare industry – Total Medical Design.
“GET A FREE NO OBLIGATION QUOTE ON A LINKED IN CAMPAIGN FOR YOUR HEALTHCARE BUSINESSS”
