In the previous article, we focused on human computer interfaces and how these have changed the way man and machine coexist together. As well as content strategy and how expertly crafted content can provide your business with high impact visibility. And finally how the new relationship management means that your medical business can have unprecedented connectivity with patients and clients, and to help them and build relationships in new ways.
In this second part, we will be looking at how smart phones have become a medical ‘brains trust’ that has revolutionised how patients record their healthcare data for analysis. We will also look at the ever increasing importance of privacy in healthcare in the age of the internet.
Smartphones are another form of technology that has become ubiquitous in our everyday lives. Although for all the technological advancement, we have only really touched the tip of the iceberg in terms of potential for patient-doctor interaction. Increased processing power, internal memory, bigger bandwidth and increasingly sophisticated devices mean that smartphones can take centre stage in providing patient-centric, outcome-driven healthcare. Not only can various apps be used as diagnostic tools or tracking devices for medical practitioners, but they can also be used to track wellness. Some apps are ‘prescription’ apps, that are recommended by doctors to patients and provide wellness information. This can be an important part of ongoing healthcare monitoring.
With more and more patients interacting and leaving an information footprint online, this necessitates a much more stronger control over client information. Electronic healthcare records that are stored on cloud servers or online are vulnerable to hacking by nefarious parties. The importance of healthcare privacy for this online information cannot be overstated.
Although it seems that clients want it both ways. They want to have easy access to their medical information and targeted help online, while also having the added assurance of impeccable privacy measures at the same time. This is the inherent tension that arises for healthcare businesses with the storage of healthcare information online. There is also concerns by government about the tracking of metadata and whether or not this is being used in the patients’ interests.
In the future it’s hoped that online privacy will become a well-governed, controlled and yet accessible system that will be amenable and offer patient-centric care. Along with this, medical businesses can use this data to offer targeted and relevant healthcare offerings.
Social media marketing has historically been overlooked by conservative healthcare businesses as being irrelevant or too time consuming. Although there is a place for it, if you would like to engage with potential new clients online. And if you don’t – the next medical practice around the corner certainly will.
Creating a niche, friendly and approachable online presence may fly in the face of many serious medical practices but this is precisely what patients want. They would like to engage with healthcare businesses online before they engage them in the real world. Or they occasionally want to reserve an appointment or ask a general inquiries question. Having this social media presence allows for other avenues so that patients can get to you.
Video has always been a favoured medium for expressing complex medical ideas in a fast, simple and easy to digest format for patients. Although with the birth of YouTube, video has become a gigantic part of online marketing for healthcare. Currently, Alexa web information rates YouTube as the third most visited site in the world. This is only topped by Google and Facebook. Along with this, Netflix makes up a significant portion of internet traffic in the US. People enjoy watching video for entertainment but also to stay informed about important issues that mean something to them – such as their health.
Video is a vital tool for healthcare marketing that has visual and aural impact as well as tells a story. It can be cross-platform, multi-device and portable. Although you must ensure that the videos are provided in the right context, to the right audience, using the right platform.
As EOFY approaches, now is a fantastic time for a rethink of your marketing outlook and prospects for growth. If you would like some more information on how to grow your healthcare business with a savvy online marketing strategy, speak with Total Medical Design today.
Technology is rapidly accelerating and changing beyond all recognition every few years. So the healthcare industry mustn’t only keep up, it must be at the forefront of these changes.
Doctors and medical practitioners everywhere would do well to stay on the pulse of these changes. So here’s everything you need to know about technology for marketing purposes in 2014 and beyond. It will help you to inform, persuade and inspire your key constituents.
For more information on comprehensive healthcare marketing strategies that encompass cutting edge technological changes, speak with Total Medical Design today.
The beloved and ubiquitous iPad has actually only been around since 2010. This was closely followed by the iPad 2, 3, 3.5, mini and so on. These touch screen devices were enormously popular. This was mirrored by the equally successful Windows 8 devices. The keyboard and mouse have become a nearly extinct add-on feature. Although they don’t look like becoming redundant anytime soon. Human-computer interfaces are the latest thing with natural and realistic integrated computers that blend the digital and real world in ever more interesting ways. Think of Google’s Project Glass, Apple’s Siri and MIT’s Project Oxygen.
This means that in healthcare, there are ever more sophisticated ways to record and store data and diagnose conditions through these intuitive interfaces. This type of technology is important for biometric sensors, geotracking and collecting patient data within a fully connected home.
Although not strictly considered a technology, content strategy is vital for any healthcare organisation. It’s more like a seismic shift in healthcare marketing. For GPs and medical practitioners, content can make your business a lot more viable, valuable and visible to an online audience. The rise of content marketing is demonstrated when we look at data from Google. Research conducted showed that consumers needed on average 5.3 sources of information prior ot making a purchase in 2010. This doubled in 2011 and tripled by 2012.
The art and science of creating, managing and distributing content through cross-channel methods is going to be a big linchpin for medical businesses in 2014 and beyond. If you haven’t already initiated a comprehensive content marketing strategy, then you should get on board right away.
In terms of healthcare, there is still a conservative approach to engaging with patients and potential clients online. There are now roles created specifically for creating, managing and strategising about online content. It doesn’t need to be slow and expensive, instead it can be dynamic, targeted and effective.
In the age of ubiquitous connectivity, there has become a much more urgent need to be genuine and form sustaining and long term relationships with clients. Furthermore to build a customer experience rather than simply a treatment or healthcare transaction between a doctor and patient. Although in 2014 and beyond, the movement towards meaningful engagement has become ever more prominent.
There are enormous cross-channel possibilities. Not to sell to your patients, but to inform them and provide them with treatment options and vital information that they need to make the right decisions for themselves. Although do remember that any meaningful communication should be relevant, timely, personal and genuinely valuable to them and not just to your business.
This type of relationship management that can take place in both the online and offline world will revolutionise health and wellness. It can be an important avenue for customer support and information. This can be especially valuable for chronic or serious conditions that require ongoing support and interaction.
Always remember that it’s vital to balance both customer privacy and the necessity to distribute targeted healthcare information.
The end of financial year is a brilliant time to think about reorganising and shifting focus in your healthcare business towards a much more dynamic and lean marketing strategy. For all of your healthcare marketing needs, Total Medical Design have you covered. Call us, we are here for you and can create a targeted and engaging healthcare marketing strategy to get the new financial year starting on a high note.
You’re probably used to best practice procedure is your field! Did you know that the same applies to medical website design? For every single exceptional medical website – there are a dozen drab, dull and confusing doctors’ websites!
GP’s and specialist medical practitioners in Australia rarely have time to sit down and ponder their online marketing strategy. Likewise their admin staff are completely run off their feet. However it’s vital to consider that the vast majority of Australians spend a significant amount of time online. In order to stay competitive it’s vital to have strong marketing assets.
Online marketing directs patients in much the same way as word-of-mouth marketing. Except that a well-designed website is far more attuned to the modern world. Here are some essentials for a top-notch medical or healthcare website.
1. It’s an Educational Opportunity
Many medical consulting practices view marketing and healthcare as strange bedfellows. They needn’t be such polar opposites though! A website can be both a marketing tool for a medical practice, while also being educational; providing timely, relevant information to patients.
A blog with freshly updated content about your practice,can be an invaluable part of your practice!
This can include targeted information sent to patients who need it, who can read it at their own leisure.
2. Aim for Clarity, Simplicity and Honesty
Your message should be conveyed in the most simple and clear manner through words, imagery and design. This will build trust with potential clients. Remember that good websites are primarily about the end-user and making the website or other asset as easy to use as possible.
3. It’s Not About You, It’s About the User
This word ‘usability’ is bandied about constantly in marketing circles. Basically it refers to how easy your patients find the information that they are after. The end-user of the site should be able to go onto your website and not have to think about how to use it – the website should intuitive and flow logically, following well-known design conventions. Users have an expectation that a website should be this way. When it isn’t, they will leave in an instant!
User-experience is a complicated part of web design but in essence it involves elements like information architecture, site maps, colours, typography, images and content. All of these gel together so that the person browsing the site gets what they need with as minimal effort possible.
4. Content is the Key to the Online Kingdom
As a corollary to the previous points, it’s vital to have high quality content on all of your marketing assets. This may seem resource-intensive. Initially, you may not understand the point! However it’s good quality content that is a search engine’s best friend. It’s also great for human eyes to browse. No doubt you’ve unwittingly landed on a poor site yourself, leaving hastily because of poor content.
Content resonates with patients and with the broader Australian public and says ”Hey. Here we are. We are experts who clearly know what we’re talking about.” When compared to Pay Per Click Advertising, investing in great content is a longer route but ultimately more effective method for reputation building.
5. You’re Never Done: Test, Measure and Modify
The most important thing to remember is that a website is never complete, nor is it ever static and requires no tweaking. For a doctor’s website to remain be effective, it needs to be constantly updated with fresh content and then this content tested for usability. Website analytics provide in-depth insights into how pages, pieces of content and in-bound links are performing. Along with where your audience are located, what device they are using and how well particular pages are performing. In order to improve your relative positioning on search engines and improve your relevancy to the audience, analytics needs to play a part.
6. Take an Integrative Approach
It takes more than a website to get people to know about your doctor’s surgery. A website is a great start but it’s like being stranded on a desert island without a dingy. A website without any other help will not get noticed. Think of social media as a dingy or a passing freighter. This is the way to connect your site to where all of your patients are hanging out and killing time.
Pay Per Click advertising is another way to connect the dots. It provides instant visibility on search engines and drives targeted local traffic to your site using paid ads. Email marketing is another way to reach qualified and targeted audience members, who are interested in what you have to say. All of these tools are designed to complement each other and bolster each other’s effectiveness.
For a one-stop medical marketing agency that knows how to bring out the essence of your Aussie medical practice, speak with Total Medical Design today on 1300 767 441
The internet may as well come with a ‘toxic substance’ sign attached on it and flashing lights, for all that Australian medical practices care about it! There are plenty of medical practices in Australia that are simply left behind in the race for online visibility. They prefer the old-fashioned pamphlet and phone call mode of communication with patients and potential new patients. Although this is rapidly becoming outmoded. To ignore the internet and web-based communication is to severely undermine a seismic shift in society. Here are some ways to put the buzz back into your marketing efforts, while also maintaining your credibility and authority as a medical practice.
User experience in its simplest terms means how your audience interacts with your website. And also whether or not the audience finds the website easy and intuitive to use. Recent research by Econsultancy’s Australian User Report interviewed staff at 200 digital and ecommerce companies. 96% of these respondents thought that user experience was incredibly important for clients. However 16% of these people rated the performance of websites as poor and only 37% of them rated them as excellent.
What this means is that Aussie businesses have to make some radical changes to get their websites up to speed. Here are some basic changes that make all the difference to usability.
An easy to use online form
The online form should be easy to use. Leave out the annoying questions and keep the online form as simple as possible. Alternately you can make most fields optional. The pre-appointment questionnaire on your website shouldn’t be frustrating or long-winded for the end user. Save the lengthy form for when the new patient arrives at the practice and have to wait to see the doctor.
Prominent contact details and directions
This is an obvious one, however it’s surprising how many medical practice websites forget about the essentials, as they are waylaid with details about services and procedures. Make sure the telephone number and address are listed prominently on the website, alongside Google maps and directions via public transport and car.
Include a powerful call to action
Give visitors to the site a sense of direction by telling them what you want them to do. You want them to call, or to book an appointment or to send an email inquiry. So you should make this obvious.
Optimise for search engines
Optimise the website by using SEO keywords in the metatags and throughout the body text and titles. Consider implementing a Pay Per Click campaign in order to guarantee placement on popular search engines and to drive up click-throughs to the website.
There are of course, many more ways to optimise your website for user-experience. For more information, give us a call!
Telstra’s Smartphone Index indicates that Australia has one of the highest rates of smart phone ownership in the world. Second only to China and South Korea, 72% of Aussies have a smartphone. According to the same research, approximately 71% of these people access to the internet via their smartphone.
So that your medical practice doesn’t miss a trick, it’s important to incorporate a mobile website that is user-friendly and optimised for various platforms like iOS, Android and Windows. Also, geo-location tracking is a critical feature. This means that when people browse for a doctor’s surgery on their phone, they will be able to find you easily.
According to a recent report, 12 million Australians have an active account on Facebook. Although Facebook tends to take the lion’s share of captive audience, there are still other social media favourites. LinkedIn now has 3.7 million Australian users, Pinterest 1.7 million, and YouTube has over 11 million Australian users.
So where does this leave medical practices in terms of reaching new patients? Often in the dark unfortunately. The majority of Australian medical practices rely on antiquated methods of communicating with their patients.
Change is a good thing when it comes to social media though. It’s far more cost-effective than old methods of
marketing. It’s also far more personalised and friendly than traditional marketing. So make sure that you invest in a social media manager and integrate your social media efforts with your website. This investment will pay for itself many times over.
For the uninitiated, content marketing is the strategy of creating content (video, audio, text and more) that is distributed to your specific audience via various platforms (PC, mobile phone, tablet). It is created to appeal to your patients and potential new clients. Each piece of content ingeniously reflects your medical practice’s values, while also entertaining and educating your audience on topics of interest to them. It’s vitally important as this fosters brand recognition, and helps to build trust between your practice and patients.
Get premium support for your Australian medical practice with Total Medical Design today! We are the one-stop-shop for healthcare sector marketing.
Digital Marketing Lab; ”Australian Digital Statistics Compilation”;
http://digitalmarketinglab.com.au/index.php/2013/10/27/2013-australian-digital-statistics-compilation/ 27th October, 2013.
You just created a fantastic product. You tested it and found it works well. You gave it to a few people who love it. Now you want to get others to buy it. Creating a brand identity helps position your business in a way so it stands out from the competition. There must be something special about your gizmo, otherwise why did you bother developing it? Use a brand identity to position your business in front of the competition.
Brand identity is all the visual elements of a business, including the company’s name, symbol, logo, design, fonts, and colors, all make up the company in the eyes of its customers and consumers. If you can use these elements in a unique way, you can draw most of the business. What better way to do this than by creating a power image that reflects your product?
Of all the elements described above, the image is the most powerful and has been considered by many businesses as the foundation of brand identity. This is why many businesses spend so much money creating an amazing and eye-catching logo. This logo represents their business and product. In fact, the logo is usually the first element that consumers spot when dealing with your business. This is why you need to focus on that element more than any other. Once you get your logo done, you can concentrate on the other elements.
If you hire a graphic designer to create your logo, or you do it yourself, here are three fundamental design components: 1) business or product name, 2) your icon, 3) your tagline. A signature font will help consumers recognize your company name and your product. For example, everyone knows Coca-Cola by their font type and size. Look at Google. They use four different colors for their logo. The icon has to be well-designed. When you see the two red circles with the white circle in between, you know this is the icon for Target stores. The last thing to consider is the tagline. Every business has a tagline. Nike’s simple “Just do it” says it all.
If you want to establish a brand identity for your business or product, you need to take the steps required to get your name in front of your customers. When you do this, you will eventually become known by the brand.
Have you ever thought of advertising your clinic? How? But the major question is, do you have the time, courage and effort to advertise your medical clinic despite being in attending to your patients and clients? If not, then it is about time to establish your own medical website.
At first, people would think that computers and internet are only intended for students’ projects, office works and computer geeks. However, due to innovation of technology, the Internet has greatly influenced the lifestyle of many people. Due to high dependability and great access to information, people usually turn to internet whenever they need to know about something. So, when people thought of going to a clinic or avail of a medical service, they would just search for a clinic that has medical website.
Maintaining a medical website for your medical profession might entail costs, but the exposure of your medical profession to a number of people outnumber whatever cost you invested for a website. Your medical websitecan be viewed not only by your target clients, but also by almost around the world. And this holds true and medical tourism is a proof to that. A person from other country will just search for hospitals or medical services through online, then will set-up an appointment with the doctor and fly there to get medication.
One more reason to establish a medical website is to gauge a more competitive brand against your competitors. When you have a website, you get more exposed to people, and in turn people will also recognize you more than your competitors who do not use website nor even advertise online.
But building a professional medical website requires some sort of expertise. Navigation friendly, accuracy and completeness of information, easy setting up of appointments and secure check out, are just of the most important factors in building a medical website. Medical website may also serve as one of your branding strategies, as you can post your qualifications and specializations on your webpage.
One of the explicit advantages of establishing a medical website is the increased probability of getting more patients coming into your clinic. If they searched for you online, they would surely have valid reason to go to your clinic ahead of appointment time because no one wants to be sick.
Your medical website perfect for your medical profession is just one click away. You are welcome to find out more information about Medical Web Design or contact an expert.
This highly changing and technology-driven economy is the biggest reason why more medical practitioners are establishing and maintaining their own medical services’ website. Technology has been shaping the lifestyle of most people especially those who are directly affected by technology advancements. When people need something, they turn to internet. When people need to compute or prepare some report, they turn to computer. Almost every stuff in this modern age revolves around technology, hence, even the most stabilized medical industry adapts to it.
And because of stiff competition, uniqueness of medical website design is the key to ensure maximization of utilization medical service’s website. You have to have an effective medical website, not just a website that delivers information, but an effective and
Being a medical practitioner that maintains a medical website, you have to consider of being customer-oriented, because medical industry leverages more on people’s patronization and loyalty. If you are people oriented, your clients will recognize it, and soon they will eventually advertise you indirectly. With a reliable medical website, you could also tap other target market which you never thought of.
In order to maintain that customer-oriented impression medical practitioner, you can use your medical websiteby simply providing a room for customer feedbacks from your clients. There, they can talk to you online, or chat with other clients who have been treated by you. That’s amazing, right? You are like creating a network certifying how well you do your expertise. This article is not enough to list all the benefits that can be derived from medical website.
So, you are welcome to find out more information about Medical Web Design.
The power of social media has been more intensive nowadays especially among businesses that leverage on online marketing. Below are some of the ways on how a medical practitioner could utilize the power of social media websites.
Social media is all about connecting to other people bearing same interests as yours. Build connection without spending a dime, but only effort in getting membership in social media sites. As a medical practitioner, take advantage of this free space in the Internet where you could post your website and get attention from your potential clients. Promote your website without incurring any cost.
Social media is a very cost-effective Internet marketing platform. Most of the social media sites are for free and are easy to use. By increasing your online presence, people will notice you more and they could get in touch with your medical expertise in a span of seconds through chat or email. Do not sell what you practice through social media, but let your network of friends feel your presence.
Famous social media sites nowadays are Facebook and Twitter. These social networks allow members to follow and get followed by co-members. By simply following, it is already a form of Internet marketing.
Build partnership with other websites too. Medical practice is a wide industry. Just implement proper social media campaigns and you will never get lost. No matter how great your intention in reaching out to more patients, if your strategy is not properly laid out, it could ruin your image. Since you are on a medical industry, building and maintaining the name of your medical practice is really an investment. Choose the best social media website only.
At this internet age, Social Media is becoming a vital part in maximizing the use of internet connection. The introduction of Social Networking sites greatly influenced the formulation of goals towards increasing the traffic web using social media platforms.
These networking sites are open for everyone who wants to establish a network or connection with other people all over the internet world. Networking sites such as Facebook, MySpace and Twitter accounts are just some of the most commonly used platforms of social media.
Nowadays, people are signing up and becoming a member of social networking sites, not only to establish network of friends, but for the purpose of doing business also. Any kind of business, whether you sell goods or offer medical services, you can post your advertisements in the social networking sites. More online merchants are taking advantage of social media websites as these could increase their market reach to global level. WithSocial Media, it is like talking or selling to a million of internet surfers, all at one time, at a very minimal cost. Some others are given for free and these are heavily used by most online merchants.
Another technique in increasing traffic web using Social Media is via email marketing. Perhaps you have received some brochures and newsletters promoting a product or medical services. These emails contain graphic, articles and website link that would direct the readers to the website of the doctor who is into medical practice or company being advertised for. Some others provide articles and other reference materials that are expected to provoke buying of the products and avail medical services being offered.
The ultimate reason for maximizing traffic web using Social Media is the increase exposure to greater number of people and/or internet surfers. Each website registered and existing in the World Wide Web is being graded and ranked by search engines. Higher number of website visits triggers the search engine that such website is active and functioning.
When your website landed on the top of search engine results’ page, your site has greater chance of being opened by internet researchers. More exposure means more potential sale, more business and more profit in return. Therefore, higher traffic web using Social Media could simply mean more competitive and profitable.
Find out all about Social Media for medical websites.
Here is a list of relevant features or tools that medical websites should have.
To easily grasp the features, we grouped these relevant features according to function.
1. Communication Tools – The success of medical practice leverages on the number of clients served. Being equipped with reliable communication tool will increase your exposure to clients and get more potential patients. Example of communication tool is Contact Us form, links to Social Networking Sites such as Facebook, and many more. Email marketing and newsletters might also be effective in reaching out your patients.
2. Online Appointment System – Medical service is usually done by appointment system if not emergency. Utilization of Online Appointment System is another “must have tool” in medical websites. With online scheduling, your patients could easily choose their preferred time in respect of your available schedule. Online calendar is also a good tool to remember events happened in the past or for future planning of schedule.
3. Customer Page – This section gives your clients a room for their own satisfaction. If they are satisfied with your service, they could post their comments, suggestions and even commendations of your medical practice. Survey Form and Feedback Form are the usual way of assessing a service and this can be done in the Internet through your medical website.
4. Media Documentation – Medical website is centered on giving medical service, and provision of media documentation such as compilation of videos, pictures, testimonies and news articles about your medical practice is another plus. Take advantage of those reliable and opinions of your patients and who knows, one or more patients might get encouraged by your client’s words.
5. Admin Settings – This includes all administrative functions for the site. This allows the site administrator to easily access the website platform. The administrator himself attends to answering emails and inquiries and all other administrative related functions required for maintaining the website.
With all of these tools, the website administrator should be able to update the contents of the website. Being a site owner, choosing a website that provides easy to understand content management system is one of the best things that you can do. It would be cost effective if you can update your website without needing for the help of computer geeks.
If you are a seasoned online marketer, you are probably aware there are differences between visitors to your website with absolute unique visitors, page views with unique page views, and clicks with visits. However, for someone starting out, hearing or reading these terms may be confusing. This is why an explanation of the differences in terms is beneficial. At least by learning the differences, it will better help you in your marketing.
Trying to understand the difference between visitors and absolutely unique visitors may be hard at first. However, it really isn’t once the two terms are explained. Absolute unique visitors are referred to as anyone who visits your site. If someone comes to your site, that person is counted as a visit. If he leaves and comes back, but after 30 minutes, it is a new session and that visit is considered unique. If the visitor leaves and returns before 30 minutes then the visit is considered a repeat. Keeping track of visitors may be important to you especially when measuring metrics or testing landing pages.
A pageview is when a person views a page of a website. This page has to be tracked by Analytics to be counted. If a person visits a page initial, it is a unique pageview, but if he reloads the page or comes back to the page, it is considered as an additional pageview, not a unique one.
When you are considering clicks and visits, keep in mind there is a distinction. Clicks are when someone clicks your AdWords ad and visits are when that person actually arrives at your page. However, there are occasions when a visitor may click your ad many times. In other words, he may click your ad once, then hit the back button and click the ad again. The clicks will add up, as compared to visits. When you view your Analytics reports, you may see more clicks than visits. On the other hand, more visits than clicks are possible when someone revisits the site from a bookmark or other website link.
Hopefully, this brief explanation will help you with your marketing efforts. It is good to keep track of such stats, because these stats will help you learn how your site is doing. If you find your visits are down, then you have to promote more. If your pageviews are down, and you are getting a lot of visits, it could be the content doesn’t really satisfy the visitor’s query.
Website utilization has created more impact on people’s lives, not to exempt the medical industry. More doctors and medical professionals are now using medical website to generate more clientele and build their networks. If you are keen on having your own medical website, you must know the significance of a website in portraying your clinic.
People relies much on things that they could in an instant, available information, easily accessed services, fast communication and stuff like that. And one of them is the Internet and its wonderful benefits to its users. The Internet and website development come together in setting up of your medical website.
But, what could you get from the Internet and website?
With medical website, you can show to the world what you have, what you offer and what you can give. Since you are a service provider, it is of utmost importance that you maintain clean image, up to date information and quality contents on your website. When a visitor drops by at your medical website, accessing your information, checking your capabilities and credentials should take less than a minute only.
Since your medical website reflects your physical clinic, it must show interesting contents enough to captivate the users’ interests. Your medical website must honestly reflect your skills in your medical profession. You can show some pictures of actual procedures; post some testimonies from previous patients; and establish website links to medical institutions that you are accredited to. The Internet allows you to connect with your target market, and even to the world.
Link building plays an important role in maximizing the use of a website. Each link serves as a “vote” for the website which could lead to higher page ranking and out stand among others who are not linked. Link building is like a medical networking among websites run by medical practitioners worldwide.
There are many benefits of link building activities for medical websites. But before enjoying the benefits, website owners should first understand what link building is.
Link building is an internet marketing strategy that is best used among correlated websites. Once linked, search engines will recognize not only the main website, but also the websites linked or attached to it. More quality links mean more chances of being noticed by the search engines. And any kind of website may use this strategy.
More medical practitioners are now investing on medical websites, and link building activities are some of the major techniques being used. Link building is like gaining more popularity. And the more popular your website is, the more visitors will come in, therefore, more potential clients.
So why maintain a medical website? Well, simply because people nowadays are getting more dependent on online information. Whatever people need, people simply type it in the search engine page and they will get the answer in just a few seconds.
Get a website and make sure to build your links. Quality link building activities would help you get more out of your medical website.
Search Engine Optimisation (SEO) is composed of two main parts: On Page Optimisation aka Onsite Optimisation and Off Page Optimisation aka Offsite Optimisation (Link Building). While both SEO techniques work differently, they are extremely beneficial in making your site search engine friendly. The two are greatly dependent on each other because Off Page SEO is only effective if On Page SEO is implemented and vice-versa. Therefore, determining which one is better is out of the question.
On Page Optimisation – This method is especially recommendable for relatively new websites and those that are still trying to gain popularity online. On Page SEO is basically making your site more appealing to search engine robots. Keyword research and analysis, use of title and meta tags, keyword density and navigational structure are some crucial on page SEO strategies. Properly optimised content is another important element of on page optimisation. Website content should be fresh, original and useful not only for search engine spiders but for human users, too. Plus, valuable and informative content helps users easily locate your website.
Off Page Optimisation – Focused on your site’s ties with other websites, this tactic is all about backlinks and link building. An inbound link is similar to a popularity vote. Thus, the more inbound links you have, the more it becomes popular. Aside from the number of links, the quality of links also greatly matter to search engines. Off page SEO or link building can be performed in many ways like article marketing/submission, directory submissions, social bookmarking and social media marketing to list some.
So what works better, on page optimisiation or link building? Again, both are equally important and should be used together to maximise search engine benefits. The key is finding a good balance between the two SEO methods since both of them work hand in hand to boost your site’s search engine rankings.
There are a lot of people who you can employ to assist you with your marketing goals. But often, one-stop marketing agencies are more beneficial compared to specialty agencies. To further understand, read on below the benefits of a one-stop agency for all marketing jobs:
Integrated solution – Perhaps the most obvious advantage of choosing a one-stop marketing agency is that it offers an integrated solution under one umbrella. Depending on the agency, services may include PR, direct marketing, copywriting, web marketing and many others. As you only deal with one company for all your marketing requirements, there’s no need to scout for other companies for specific services.
Brand consistency – Hiring an all-in-one marketing agency can effectively maintain your brand’s consistent look and feel. Since you outsource all your marketing needs under one roof, the entire marketing team can then better understand your brand, making it easier for them to incorporate a unified message into the projects. Generally, the more agencies a client has, the harder it is to keep campaigns fluid and consistent.
Cost-efficient – Selecting a single agency for all marketing jobs is also less expensive compared to hiring various agencies. Ideal for small businesses, a one stop agency usually charges a very fair rate, and is lower than most large agencies.
Speed and Convenience – Having one point of contact coordinating all your marketing activities is definitely more convenient than getting in touch with multiple people. The process is also simpler, smoother and faster.
Loyalty – Another advantage of choosing a one stop shop marketing agency is that the agency can get to know the client very well, which is helpful in anticipating their unique needs. The marketing firm can then customize a marketing solution suitable to the client’s requirements and budget. And through time, it builds loyalty and trust.
Peace of mind – Knowing that all your marketing needs are being managed by a single agency, you can simply put your worries behind. You can as well focus on improving your business or perhaps spend more time on other things that matter most to you.
These are some of the benefits of a one stop marketing agency that you should consider for all your marketing projects. The perks are apparent; however, the real challenge is finding an all-in-one firm that ticks all the boxes you need, and can guide you through the entire process—from conceptualization to implementation.
Setting up of a website for medical practices is becoming a norm among clinics, hospitals, and doctors as well as other medical practitioners. But the question of whether your website is target-specific to clients or patients is a question not to be answered by medical terms. This can only be answered by your web design agency or web design provider who develops a website. Below are some of the top tips in selecting a web design agency to develop a medical website for your practice.
When choosing a web design agency for your medical website or simply a doctor’s website, there are important considerations that must be attended to. Listed down are just some of the commonly encountered concerns that we think are necessary and basic for the success of your medical website.
Choose a company that has all the tools and solutions needed for the success of your medical website. Choose only those who employ highly trained and skilled web developers.
